Short CV/Education and training

  • 1995 – 1999
    Applied Economic Sciences (major: Finance), Catholic University Leuven, cum laude

  • 1999 – 2003
    Ph. D., Catholic University Leuven, Belgium, Major: Marketing, Minor: Econometrics and Statistics

  • 2003 – 2005
    Postdoctoral Research Fellow in Marketing, Erasmus Research Institute of Management (ERIM), RSM Erasmus University, Rotterdam, the Netherlands

  • 2005 – 2007
    Assistant Professor of Marketing Management, RSM Erasmus University, Rotterdam, the Netherlands

  • 2008 – 2009
    Assistant Professor of Marketing, Tilburg University, Tilburg, the Netherlands

  • Since 2010
    Associate Professor of Marketing, Tilburg University, Tilburg, the Netherlands

Membership in scientific bodies/juries

Management and administrative activities:

  • Bachelor Thesis Coordinator marketing department – Tilburg University, since 2011

  • Member of the Marketing Management Team (MTM) – Tilburg University, since 2011

Reviewing activities:

  • Editorial Board: Member of the Editorial Review Board of the International Journal of Research in Marketing (as of October 2009). (A-journal)

  • Ad hoc reviewer: British Journal of Management (2007), European Journal of Marketing (2008, 2009, 2010), European Marketing Academy EMAC (2007, 2008, 2009, 2011), International Journal of Research in Marketing (2008, 2009, 2010, 2011, 2012), Journal of Marketing (2009, 2010, 2011, 2012), Journal of Organizational Computing and Electronic Commerce (2008), Maandbad voor Accountancy en Bedrijfseconomie (2006), Management Research Review (2012), Marketing Science (2004, 2006, 2007, 2008, 2009, 2011, 2012), Marketing Science Institute – Alden G. Clayton Doctoral Dissertation Competition (2005), Organizational Behavior and Human Decision Processes (2010, 2011), Review of Industrial Organization (2006), Shankar-Spiegel Doctoral Dissertation Competition (2011)

Services and conference organization:

  • Organizer of the 2009 Tilburg departmental outing ‘Marketing Summer Camp’, Oud Turnhout (Belgium), June 2009

  • Co-chair Product & Brand Management track, European Marketing Academy Conference (EMAC) 2009, 26-29 may, Audencia Nantes School of Management, Nantes, France

  • Organizer of the Rotterdam Research Day 2007 on “Successful Branding”, Rotterdam School of Management, Erasmus University, Rotterdam November 5, 2007

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