Dr. B. Deleersnyder

Nominated by

• The Netherlands Organisation for Scientific Research (NWO)
• AcademiaNet member since 04.09.2012
• AcademiaNet- Selection Criteria

Employed by

• Universiteit van Tilburg

Academic Discipline/Fields

• Business, administration and law

Field

Business and Administration

Research interests

• the application of econometric and time series methods to approach strategic marketing problems

• internet distribution, the impact of general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, the demand for consumer durables

• topics and trends in grocery retailing

Distinctions and Awards

• Finalist of the 2012 Steenkamp Long-Run Impact Award for her study on: “How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands?” co-authored with I. Geyskens, K. Gielens and M.G. Dekimpe, 2012

• One of the winning research proposals of the 2011 Research Competition on Innovation organized by the Marketing Science Institute for the research proposal: “The Role of Retailers in Innovation Success: Distributor, Gatekeeper or Nurturer” (co-authored with L. Lamey, M.G. Dekimpe, and J.B. Steenkamp). The proposal has been awarded with an MSI research grant of $15,000 (under grant number #4-1684), 2011

• A 5 year VIDI grant awarded by the Netherlands Organization for Scientific Research (NWO) worth €800,000 for the research project “From Distributor to Gatekeeper: The Role of Retailers in International Innovation Success” (under project number 452-10-004), 2010

• Winner of ‘De Strating 2009’ award for her studies on “Marketing in Times of Economic Adversity”, practitioners price granted by Dutch sales promotion business experts to a person who has made a significant contribution in the area of Sales Promotion, 2009

• Finaist of the 2007 Marketing Science Institute/H. Paul Root Award for her study on: “How business cycles contribute to private-label success: Evidence from the U.S. and Europe,” co-authored with L. Lamey, M.G. Dekimpe, and J.B. Steenkamp, 2007

• A €10,000 grant from the Erasmus Research Institute of Management (ERIM) at the Erasmus University Rotterdam for the VENI research proposal “Discount Retailing: Challenges and Opportunities for Various Industry Participants,” evaluated eligible for subsidy in 2007 by the Netherlands Organization for Scientific Research (NOW), 2007

• A $1,000 grant from the Zyman Institute of Brand Science for the study on: “The Impact of Business-Cycle Fluctuations on Private Label Share” through the 2005 ZIBS Doctoral Dissertation Competition, 2005

• A $1,000 grant from the Marketing Science Institute for the study on: “The Impact of Business-Cycle Fluctuations on Private Label Share” through the 2005 Alden G. Clayton Doctoral Dissertation Competition, 2005

• EUR Fellowship 2004/2005 for young researchers, 4 year annual grant worth €200,000 based on the research proposal: “Marketing in Turbulent Times: Bridging the Gap between Business Practice and Marketing Science”, 2004

• Winner of the 2002 Best Paper Award of the International Journal of Research in Marketing for her study “How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands?” co-authored with I. Geyskens, K. Gielens and M.G. Dekimpe, 2002

• A $3,500 grant from the Marketing Science Institute for a study on: “Weathering Tight Economic Times: The Performance of Consumer Durables over the Business Cycle” (Grant No. #4-1200), 2002

• Nominated for the 2002 AMA Sheth Foundation Doctoral Consortium at the Goizueta Business School, Emory University in Atlanta (US), June 6-9, 2002

• Nominated for the 2002 INFORMS Doctoral Consortium at the University of Alberta, Edmonton (Canada), June 27, 2002

Languages

Dutch, English

Doctorate

• 2003: Marketing in Turbulent Times