Business and Administration
the application of econometric and time series methods to approach strategic marketing problems
internet distribution, the impact of general economic conditions on consumer and company behavior, market(ing) performance measurement and management of change, the demand for consumer durables
topics and trends in grocery retailing
Finalist of the 2012 Steenkamp Long-Run Impact Award for her study on: “How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands?” co-authored with I. Geyskens, K. Gielens and M.G. Dekimpe, 2012
One of the winning research proposals of the 2011 Research Competition on Innovation organized by the Marketing Science Institute for the research proposal: “The Role of Retailers in Innovation Success: Distributor, Gatekeeper or Nurturer” (co-authored with L. Lamey, M.G. Dekimpe, and J.B. Steenkamp). The proposal has been awarded with an MSI research grant of $15,000 (under grant number #4-1684), 2011
A 5 year VIDI grant awarded by the Netherlands Organization for Scientific Research (NWO) worth €800,000 for the research project “From Distributor to Gatekeeper: The Role of Retailers in International Innovation Success” (under project number 452-10-004), 2010
Winner of ‘De Strating 2009’ award for her studies on “Marketing in Times of Economic Adversity”, practitioners price granted by Dutch sales promotion business experts to a person who has made a significant contribution in the area of Sales Promotion, 2009
Finaist of the 2007 Marketing Science Institute/H. Paul Root Award for her study on: “How business cycles contribute to private-label success: Evidence from the U.S. and Europe,” co-authored with L. Lamey, M.G. Dekimpe, and J.B. Steenkamp, 2007
A €10,000 grant from the Erasmus Research Institute of Management (ERIM) at the Erasmus University Rotterdam for the VENI research proposal “Discount Retailing: Challenges and Opportunities for Various Industry Participants,” evaluated eligible for subsidy in 2007 by the Netherlands Organization for Scientific Research (NOW), 2007
A $1,000 grant from the Zyman Institute of Brand Science for the study on: “The Impact of Business-Cycle Fluctuations on Private Label Share” through the 2005 ZIBS Doctoral Dissertation Competition, 2005
A $1,000 grant from the Marketing Science Institute for the study on: “The Impact of Business-Cycle Fluctuations on Private Label Share” through the 2005 Alden G. Clayton Doctoral Dissertation Competition, 2005
EUR Fellowship 2004/2005 for young researchers, 4 year annual grant worth €200,000 based on the research proposal: “Marketing in Turbulent Times: Bridging the Gap between Business Practice and Marketing Science”, 2004
Winner of the 2002 Best Paper Award of the International Journal of Research in Marketing for her study “How Cannibalistic is the Internet Channel? A Study of the Newspaper Industry in the United Kingdom and The Netherlands?” co-authored with I. Geyskens, K. Gielens and M.G. Dekimpe, 2002
A $3,500 grant from the Marketing Science Institute for a study on: “Weathering Tight Economic Times: The Performance of Consumer Durables over the Business Cycle” (Grant No. #4-1200), 2002
Nominated for the 2002 AMA Sheth Foundation Doctoral Consortium at the Goizueta Business School, Emory University in Atlanta (US), June 6-9, 2002
Nominated for the 2002 INFORMS Doctoral Consortium at the University of Alberta, Edmonton (Canada), June 27, 2002
Dutch, English
Short CV/Education and training
Membership in scientific bodies/juries
Bachelor Thesis Coordinator marketing department – Tilburg University, since 2011
Member of the Marketing Management Team (MTM) – Tilburg University, since 2011
Editorial Board: Member of the Editorial Review Board of the International Journal of Research in Marketing (as of October 2009). (A-journal)
Ad hoc reviewer: British Journal of Management (2007), European Journal of Marketing (2008, 2009, 2010), European Marketing Academy EMAC (2007, 2008, 2009, 2011), International Journal of Research in Marketing (2008, 2009, 2010, 2011, 2012), Journal of Marketing (2009, 2010, 2011, 2012), Journal of Organizational Computing and Electronic Commerce (2008), Maandbad voor Accountancy en Bedrijfseconomie (2006), Management Research Review (2012), Marketing Science (2004, 2006, 2007, 2008, 2009, 2011, 2012), Marketing Science Institute – Alden G. Clayton Doctoral Dissertation Competition (2005), Organizational Behavior and Human Decision Processes (2010, 2011), Review of Industrial Organization (2006), Shankar-Spiegel Doctoral Dissertation Competition (2011)
Organizer of the 2009 Tilburg departmental outing ‘Marketing Summer Camp’, Oud Turnhout (Belgium), June 2009
Co-chair Product & Brand Management track, European Marketing Academy Conference (EMAC) 2009, 26-29 may, Audencia Nantes School of Management, Nantes, France
Organizer of the Rotterdam Research Day 2007 on “Successful Branding”, Rotterdam School of Management, Erasmus University, Rotterdam November 5, 2007
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Business and Administration, Education, Health, Social and behavioural sciences, Empirical Labour Economics, Empirical Family Economics, Human Capital and Early Child Development, Gender Economics, Empirical Industrial Economics
Business and Administration, Entrepreneurial finance
Business and Administration, Information systems
Business and Administration, Behavioural Economics
