Short CV/Education and training

  • 1983
    High school graduation (Baden-Württemberg), Result: Excellent (Grade 1.2)

  • 1983 – 1988
    University of Hohenheim, Department of Economics and Social Sciences

  • 1988
    Diploma "Diplomökonomin" (Dipl. oec.) Equivalent to Master's Degree in Economics; Result: Excellent / good (Grade 1.6)

  • 1985
    - 1986 University of California, Los Angeles (UCLA), Anderson Graduate School of Management; Integrated International Programme Master of Business Administration (DAAD Scholarship)

    Result: Excellent (Grade A-); Sept. to Dec. 1988, University of California, Los Angeles (UCLA), Anderson Graduate School of Management, MBA programme

  • 1989 – 1997
    Research Assistant in the Department of Consumer Theory and Policy, Faculty of Economics and Social Sciences, University of Hohenheim, Stuttgart

  • 1995 – 1996
    State Post-doctoral Research Scholarship (Baden-Württemberg)

  • 1997 – 2004
    equivalent to Associate Professor in the Department of Consumer Theory and Policy (since 2000: Teaching and Research Division), Institute for Household and Consumer Economics, Faculty of Economics and Social Sciences, University of Hohenheim in Stuttgart

  • 1997 – 2001
    Post-Doctoral Research Scholarship from the Margarete von Wrangell Programme (State Government, Baden-Württemberg)

  • 1998
    Visiting Assistant Professor, Department of Marketing, Copenhagen Business School, Denmark

  • 1999
    Visiting Associate Professor, Department of Marketing, Copenhagen Business School, Denmark

  • 2004 – 2006
    Lecturer at University of Hohenheim and Technical University of Munich, Economics Faculty, Consumer Science Masters Programme

  • 2006
    Visiting Associate Professor at the Copenhagen Business School, Denmark (funded by Otto Mønsted Foundation)

  • 2006 – 2010
    Adjunct Professorship for Consumer Behaviour and Consumer Policy, SRH University of Calw, Germany

  • 2006
    Professor (Full) at Copenhagen Business School, Department of Management, Society and Communication, Governing Responsible Business Cluster

  • 2011
    Permanent Adjunct Professorship for Consumer Research and Consumer Policy at the Zeppelin University, Friedrichshafen, Germany

  • 2011-2013 Honorary Research Professorship at the German Institute for Economic Research (Deutsches Institut für Wirtschaftsforschung DIW), Berlin, Germany

  • 2012
    Honorary Director of the Research Center Consumer, Markets and Politics at the Zeppelin University Friedrichshafen, Germany

  • 2017
    Honorary “Leibniz Chair” at the Leibniz Institute for Prevention Research and Epidemiology – BIPS GmbH, Bremen

Selected publications

  • Journal papers

  • (2018) [Caezilia Loibl, Cass R. Sunstein, Julius Rauber & Lucia A. Reisch]. Which Europeans like nudges? Approval and controversy in four European countries. Journal of Consumer Affairs (accepted).

  • (2017) [Timm Intemann, Claudia Börnhorst, Lucia A. Reisch, Garrath Williams, Lauren Lissner, Myfanwy Williams, Antje Hebestreit & Iris Pigeot on behalf of the I.Family consortium]. Obesogenic diets in European children – from nutrients to causes-of-cause. Public Health Panorama Journal of the WHO Regional Office for Europe (accepted).

  • (2017) [Cass R. Sunstein, Lucia A. Reisch & Julius Rauber]. A worldwide consensus on nudging? Not quite, but almost. Regulation & Governance. doi:10.1111/rego.12161

  • (2017) [Lucia A. Reisch & Min Zhao]. Behavioural economics, consumer behaviour, and consumer policy: State of the art. Behavioural Public Policy, 1(2) (published online).

  • (2016) [Lucia A. Reisch, Maurie J. Cohen, John B. Thøgersen & Arnold Tukker]. Frontiers in sustainable consumption research. GAIA – Ecological Perspectives for Science and Society, 25(4), 234-240.

  • (2016) [Lucia A. Reisch & Cass R. Sunstein]. Do Europeans like nudges? Journal of Judgment and Decision Making, 11(4), 310-325.

  • (2016) [Kristian Roed Nielsen, Lucia A. Reisch & John Thøgersen]. Sustainable user innovation from a policy perspective: A systematic literature review. Journal of Cleaner Production, 133(1), 65-77.

    Impact Factor 3.844 (2014), ISI.

  • (2014) [Cass R. Sunstein & Lucia A. Reisch]. Automatically green: Behavioral economics and environmental protection. Harvard Environmental Law Review, 38(1), 127-158.

  • (2013) [Lucia A. Reisch, Ulrike Eberle & Sylvia Lorek]. Sustainable food consumption: Where do we stand today? An overview of issues and policies. Sustainability: Science, Practice, & Policy, 9(2), 1-19.

  • Books

  • (2017) [Hans-W. Micklitz, Gesche Joost, Lucia A. Reisch & Helga Zander-Hayat (Eds.)]. Verbraucherrecht 2.0. Baden-Baden: Nomos.

  • (2017) [Peter Kenning, Andreas Oehler, Lucia A. Reisch & Christian Grugel (Eds.)]. Verbraucherwissenschaften: Rahmenbedingungen, Forschungsfelder und Institutionen. Berlin: Springer Nature.

  • (2017) [Cass R. Sunstein & Lucia A. Reisch (Eds.)]. The economics of nudge. Routledge Major Works Collection. Series: Critical Concepts in Economics. London: Routledge, 4 Volumes.

  • (2015). Time policies for a sustainable society. Springer Brief (E-Book). New York: Springer.

  • (2015) [Lucia A. Reisch & John Thøgersen (Eds.)]. Handbook of research on sustainable consumption. Cheltenham: Edward Elgar Publishing.

Complete list of publications

Selected projects

  • Do people like nudges? An international study (with Cass Sunstein, Harvard)

  • Nachhaltigen Konsum weiterdenken: Evaluation und Weiterentwicklung von Maßnahmen und Instrumenten (UBA – BMUB)

  • Systemintegration und Vernetzung der Energieversorgung: Energie-wende-Navigationssystem zur Erfassung, Analyse und Simulation der systemischen Vernetzungen (ENavi); CCMP Teilprojekt: Grüne Defaults als Instrument einer nachhaltigen Energienachfragepolitik (BMBF)

  • Kommunale Ernährungssysteme als Schlüssel zu einer umfassend-integrativen Nachhaltigkeits-Governance (KERNIG); CCMP Teilprojekt: Nudging for GoodFood – Nachhaltige Ernährung in Kommunen (BMBF)

  • Assessing the impacts of multinational corporations on global development and value creation, GLOBAL VALUE (EU FP7)

  • The neurobiology of decision-making in eating – Innovative tools, NUDGE-IT (EU FP7)

  • Sustainable lifestyles 2.0: End user integration, innovation and entrepreneurship, EU-InnovatE (EU FP7)

  • The benefits of standardisation to consumers, Institut für Normung (DIN) (Germany)

  • Climate-Citoyen. New roles, possibilities and responsibilities of citizens in the transformation of the energy system in Germany, KLIMA CITOYEN (BMBF)

  • Transformation Strategies and Models of Change for the Great transformation, MODELS OF CHANGE (UBA – BMUB)

  • Determinants of eating behaviour in European children, adolescents and their parents, I.FAMILY (EU FP7)

  • The Future of Sustainable Fashion, MISTRA Future Fashion, MISTRA Foundation (Sweden)

Membership in scientific bodies/juries

  • 2014-today: Appointed and elected Chair of the Council of Economic Advisors on Consumer Issues (Sachverständigenrat für Verbraucherfragen) at the German Federal Ministry of Justice and Consumer Protection (BMJV) Berlin.

  • 2016: Appointed to the (five person) Sustainability Committee of the Dr. h.c. Ferdinand Porsche AG, Stuttgart (Germany), reporting to the Board of Porsche.

  • 2010-today: Appointed to the Rat für Nachhaltige Entwicklung (German Council for Sustainable Development) by the Chancellor of the Federal Republic of Germany, Angela Merkel (, Berlin.

  • 2008-today: Appointed to the Supervisory Board of the Stiftung Warentest, Berlin (

  • 2012-today: Appointed to the BioÖkonomieRat (Bio-Economy Council), the Advisory board to the Federal Government of Germany for Bioeconomy (, Berlin.

  • 2017: Appointed to the committee „Forschung für Nachhaltigkeit“ (Research for Sustainability) of the Robert Bosch Foundation, Stuttgart (Germany).

  • 2017: Appointed to the Advisory Board for the funding measure “Plastik in der Umwelt – Quellen, Senken, Lösungsansätze” of the German Federal Ministry of Education and Research (BMBF). The funding measure aims at identifying and implementing solutions to reduce plastic inputs by advancing and establishing research processes, methods and instruments.

  • 2016: Appointed to the Advisory Board and elected Deputy Chair of the Institute of Advanced Sustainability Studies e.V. (IASS), Potsdam (DE).

  • 2015-today: Appointed to the Steering Committee of the “Netzwerk Verbraucherforschung” (Federal Consumer Research Network) by Heiko Maas, Federal Minister of Justice and Consumer Protection (BMJV), Berlin.

  • 2014-today: Appointed to the Board of MISUM (MISTRA Center for Sustainable Markets), a center of excellence for advancing market practices towards sustainable development to enhance the capabilities and competitiveness of Sweden at the Stockholm School of Economics (SEE), Stockholm (SE).

  • 2016: Appointed to the DietBB External Scientific Advisory Board. The research cluster is comprised of 15 academic partners and partners from industry, currently funded by 5.1 Mio EUR for 3 years by the German Federal Ministry of Education and Research, coordinated by the University of Bonn (

  • 2012-today: Appointed to the National Academy of Science and Engineering (acatech) of Germany; lifelong Membership.

  • 2012-today: Appointed to the Advisory Board of the Federal State Government of Baden-Wuerttemberg for Sustainable Development (Beirat der Landesregierung für nachhaltige Entwicklung) (see; elected Deputy Chair (until 2017) of the Board (Chair is held by the Prime Minister of the State of Baden-Wuerttemberg, Winfried Kretschmann).

  • 2011: Appointed to the Ethikkommission “Sichere Energieversorgung” (Ethics Commission for Safe Energy Supply) by the Chancellor of the Federal Republic of Germany.

  • 2005-today: Appointed to and elected Chairwoman (until 2016) of the Consumer Commission (Verbraucherkommission) of the State of Baden-Württemberg, a high-level advisory think-tank to advise the Prime Minister of Baden-Württemberg (

  • 2002-2011: Appointed to and elected Chairwoman (2008) of the Academic Advisory Council for Consumer and Nutrition Policy of the Federal Ministry for Food, Agriculture and Agriculture, and Consumer Protection (BMELV), Berlin (

  • 2013-today: Appointed to the Advisory Board of oekom research AG Munich in Munich (

Media coverage

  • About 800 interviews und popular scientific articles and reports in print media, radio, TV on various themes concerning consumer, sustainability and business, inter alia in newspapers – Scientific American, The Huffington Post, Die Zeit, ZEIT online, Der Stern, Die Welt, Der Spiegel, Süddeutsche Zeitung, Südwestpresse, Stuttgarter Zeitung, Handelsblatt, taz, Badische Zeitung, Rhein-Neckar-Zeitung, Frankfurter Allg. Zeitung Politikken – and TV/radios programmes such as: Deutschland Radio, Deutschlandfunk, SWR, First (ARD) and Second German Television Channel (ZDF), Norddeutscher Rundfunk (NDR), Australian Broadcasting Corporation (ABC) and several Australian radio channels.

Additional qualifications

  • Director of the Research Center Consumer, Markets, Policy at the Zeppelin University Friedrichshafen

  • Active as policy consultant in many boards


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