Short CV/Education and training

  • Since 2010
    Professor in Business Administration, Jönköping University, Sweden

  • 2006 – 2009
    Associate professor in Business Administration, Jönköping University

  • 2002 – 2006
    Assistant professor in Business Administration, Jönköping University

  • 1996 – 2002
    Doctoral student and lecturer, Jönköping University

  • 1993 – 1993
    Marketing analyst, Aller Publishing House, Helsingborg, Sweden

  • 1988 – 1992
    Marketing Director, Jie-Keramik, Gantofta, Sweden

  • 1985 – 1987
    Account Executive, keye/donna/pearlstein advertising, Los Angeles, USA

Selected publications

  • Ahl, H; Berglund, K; Pettersson, K & Tillmar, M (2016). From feminism to FemInc.ism: On the uneasy relationship between feminism, entrepreneurship and the Nordic welfare state. International Entrepreneurship and Management Journal. 12:369–392

  • Ahl, H & Marlow, S. (2012). Exploring the dynamics of gender, feminism and entrepreneurship: advancing debate to escape a dead end? Organization. 19(5) 543-562.

  • Ahl, H. (2007). Sex business in the toy store: A narrative analysis of a teaching case. Journal of Business Venturing. 22(5) 673-693.

  • Ahl, H (2006). Why research on women entrepreneurs needs new directions. Entrepreneurship Theory and Practice. 30(5) 595-621

  • Ahl, H (2006). Motivation in adult education: A problem solver or a euphemism for direction and control? International Journal of Lifelong Education, 25(4) 385-405.

  • Ahl, H. (2004). The scientific reproduction of gender inequality: A discourse analysis of research texts on women’s entrepreneurship. Malmö and Copenhagen: Liber/CBS Press.

Complete list of publications

Selected projects

  • Women’s entrepreneurship – for rural viability? Financed by the Kamprad Family Foundation, 2017 – 2018

  • Mumpreneurs in the inter-section of gender, entrepreneurship and the welfare state. Financed by the Swedish Research Council, 2017 – 2020

  • Entrepreneurship, gender and economic growth. Financed by the Swedish Research Council, 2012 – 2015


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  1. Helene Ahl: »Can you imagine removing 30% of businesses?«

    Professor Helene Ahl from Jönköping University approaches entrepreneurship from a feminist angle, studying the businesses run by women which have traditionally been overlooked. We spoke to her about how the welfare society affects working conditions for women entrepreneurs amid stubborn gender norms.

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